Aggregating data from different sources and creating a single unified view of the user
Customer data today exists across disparate data sources. Financial Marketers have a colossal challenge of aggregating and organizing user data. There is a need for a data aggregation platform that can help marketers in getting all user information in one place. JMA’s Customer Data Platform (CDP) centralizes and unifies customer information by providing a single user view for marketers.
Integration of first, second, & third party data
Financial Marketers can now combine data collected from JMA and other first, second, and third
party data sources onto the JMA CDP and bring them all in one place to create a unique and
complete user profile.
Real-time data processing
The main criteria for a data aggregation solution is to work in real-time. With JMA, enterprises can now instantly solve identity resolution and data propagation happens in real-time and at scale.
Flexible data ingestion
Enterprise data aggregation and integration is clinical to understanding the type of data that is collected and sent from an organization. JMA has a wide variety of data ingestion capabilities (api, tag, mmp, etc.) tailored to your specific needs.
Unified customer view
The JMA CDP unifies both offline & online data from multiple data sources and connectors to create a single view for each customer. This, in turn, can be used to hyper-personalize experiences across their preferred channels.